Programme overview
Connect trademarks, trade names, trade indicators, and copyright into a structured portfolio.
Core content
Brand portfolio packaging
Connect trademarks, trade names, trade indicators, and copyright into a structured portfolio.
Exercises and cases are adapted to the organization’s sector, roles, and objectives.
Learning outcomes
Outcomes are adapted to the scope agreed with the organization.
Expected outcomes
Organize IP-asset information against transaction objectives
Assess rights, risks, and value questions that require clarification
Prepare actions for governance, negotiation, or investment readiness
Delivery options & scope
Level
Intermediate
Duration
By arrangement
Delivery channel
Flexible